Playbook Operations

Lead Response Playbook

Stop leaking booked jobs in the first five minutes after a lead arrives

Free playbook · 14 min read

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Written for home service owners, zero fluff
The 10 checks, and how to fix each one

What is inside

What you will get

The five-step first-60-seconds intake, with the assume-the-appointment close and the branch for the caller who thinks they already know the problem

The real speed-to-lead targets, backed by the MIT, Harvard Business Review, and Drift response-time research

The three-step missed-call recovery loop and the dual-path text-back script (book now or call back)

The three-layer after-hours coverage model: rotation, booking bonus, and the free phone-system overflow net

The free Google Business Profile fix most owners are getting wrong, and why open hours now affect your local ranking

How to pay the front desk so answering fast is the job, not a favor

The booking-rate targets to hold (home service books at about 46% on the call, top desks hit 85%+) and how to tell when your own number is lying to you

Is this for you?

This is for you if...

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Home service owners spending real money on lead generation who suspect the phone is dropping calls, the after-hours queue is going dark, and the front desk is leaving jobs on the table. HVAC, plumbing, electrical, roofing, chimney, garage door, landscaping, pressure washing. One truck or a whole fleet.

After reading

What you will be able to do

01

Set booking-rate targets you can actually defend with data

02

Install a missed-call recovery loop that closes inside the hour

03

Move your front desk off flat hourly onto pay that self-polices

04

Cover after-hours calls without being the one who owns the phone

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