Local SEO Checklist
The website fundamentals that make a home service business show up in your town, get picked, and keep the phone ringing.
Free checklist · 17 min read
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- Written for home service owners, zero fluff
- The 10 checks, and how to fix each one
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What is inside
What you will get
What you are actually competing for on a local search screen, and why ranking third in the map pack is scraps (the top spot gets seven times the clicks of the third)
The site structure rule that decides everything: one URL per service, one URL per location
The name, address, and phone mistake that quietly drags your rankings down
Why reviews rank you and close you, backed by what buyers actually do (88 percent will use a business that replies to reviews, 47 percent one that does not)
The FAQ and schema layer that gets your pages pulled into Google snippets and AI answers
The speed numbers that matter (53 percent of mobile visitors leave a page that takes over three seconds)
The conversion tracking install that lets you prove the site produces jobs, not just traffic
Is this for you?
This is for you if...
Home service owners who have a website that should be producing leads and cannot tell what is broken, what is missing, or what to fix first. HVAC, plumbing, electrical, roofing, chimney, garage door, landscaping, pressure washing. One truck or a whole fleet, residential or commercial.
After reading
What you will be able to do
01
Diagnose the structural mistakes capping your current rankings
02
Rebuild the homepage so it answers the three questions a visitor asks in the first few seconds
03
Set up the review, FAQ, and schema layer that gets you found by Google and the AI tools
04
Set the weekly cadence that holds your rankings once you earn them, so they do not decay
Second set of eyes
Want someone to walk through the LEAKS with you?
We will review your website and show you what is helping, what is hurting, and what to fix first.
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