Pricing Calculator & Profitability Guide
Find the real number your business needs to charge, before you raise prices or quote one more job.
Free guide · 17 min read
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- The 10 checks, and how to fix each one
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What is inside
What you will get
The loaded labor rate formula, including the billable-hours step most operators skip when they price off the wage instead of the real cost
Real labor burden benchmarks (25 to 40 percent on top of base wages) and what employer health coverage actually adds, from the KFF 2024 survey
The One Truck Breakdown, the exercise that isolates a single truck and shows you its true break-even rate per hour
The COGS vs. overhead diagnostic that tells you which side of your business is leaking profit
True equipment cost math, so you stop pricing a machine off the loan payment alone
Break-even per customer for both one-time jobs and recurring service plans, using real home service lead-cost data
Healthy net and gross margin bands by trade, from studies of 200-plus contractor P&Ls
Is this for you?
This is for you if...
Home service operators who suspect they are underpriced but have never run the math to prove it. Owners who can quote a job in their sleep but cannot tell you what one billable hour actually costs to deliver. HVAC, plumbing, electrical, roofing, chimney, garage door, landscaping, pressure washing. One truck or ten.
After reading
What you will be able to do
01
Calculate your loaded labor rate and your overhead recovery per billable hour
02
Run the One Truck Breakdown on your own business and see your true break-even rate
03
Diagnose whether your profit leak is job costs, overhead, or both
04
Set a defensible customer-facing rate that actually leaves you a profit, not a leftover
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