Review Generation SOP
Build a steady stream of honest five-star reviews, without bribes, contests, or begging.
Free sop · 14 min read
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- Written for home service owners, zero fluff
- The 10 checks, and how to fix each one
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What is inside
What you will get
The two-layer model: automated post-job text as the floor, a trained technician ask as the ceiling, and why running only one is why your results stall
The one line you cannot cross: why paying customers for reviews now risks your Google listing and FTC penalties up to $51,744 per violation, and what to do instead
The "real reason" method each tech uses to build a personal, honest ask that customers actually act on, since 69% of people leave a review when a business asks (BrightLocal 2024)
Two word-for-word scripts that work at the door, the steady-work frame and the personal-goal frame
Why review recency now sits in the top five local ranking factors, and the simple rule for out-pacing your competitor (Whitespark)
The response protocol: why 88% of people will use a business that replies to every review versus 47% who ignore them (BrightLocal 2024)
The technician scorecard structure that puts reviews next to close rate and average ticket, plus a compliant new-profile launch protocol
Is this for you?
This is for you if...
Home service operators who have a working CRM, a field team of two or more techs, and a Google Business Profile that is underperforming what the work deserves. HVAC, plumbing, electrical, roofing, chimney, garage door, landscaping, pressure washing. You know reviews matter. You do not have a process that survives a busy week.
After reading
What you will be able to do
01
Set up the automated post-job text that fires within one hour of job close
02
Train one technician this week to make the honest ask at the door
03
Run a compliant new-profile launch that builds velocity without a single incentive
04
Respond to every review the right way, and add review count per tech to your weekly scoreboard
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